The media is being recognized as a crucial player in Fiji’s ongoing efforts to combat domestic violence. Under the National Action to Prevent Violence Against All Women and Girls, the media has emerged as one of seven priority areas identified to foster societal change regarding the treatment of women and children facing violence.
Selai Korovusere, the Action Plan National Coordinator, highlights that ethical and respectful reporting can significantly influence public attitudes and assist survivors. “The media setting is prioritized in the government’s national action plan due to its extensive influence,” she stated. To propagate these values, efforts are underway to directly engage media leaders, sharing insights and best practices to improve newsroom standards and reporting on sensitive issues.
Shamima Ali, Coordinator of the Fiji Women’s Crisis Centre, pointed out a growing concern: many young journalists are entering the field without comprehensive gender sensitivity training. Experts emphasize that responsible, gender-sensitive reporting is vital for effectively challenging prevailing harmful mindsets and enhancing community awareness regarding domestic violence.
When media representation is executed correctly, it can serve to protect survivors, counteract damaging stereotypes, and nurture a more educated and supportive society. These developments align with earlier initiatives highlighted by the Fiji National Action Plan, which aims to engage various community sectors in addressing gender-based violence collaboratively.
As Fiji continues to confront the challenge of domestic violence, the repositioning of media as a partner in this struggle offers a hopeful perspective. By leveraging media’s power to inform and influence, the nation takes a substantial step toward fostering a culture that acknowledges and addresses violence against women and children, ultimately aiming for a safer, more inclusive society for all citizens.
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