Fiji is emerging as a significant nearshoring hub for businesses looking to enhance customer engagement while maintaining operational flexibility. This was highlighted by Morika Hunter, the president of Outsource Fiji, at the 10-year anniversary of Customer Contact Week Australia and New Zealand held in Gold Coast, Australia. The three-day event, marking a milestone in customer contact, showcases Fiji’s capabilities in outsourcing alongside local BPO service providers, including Oxygen Outsourcing and Nearshore.
Hunter emphasized the increasing demand for cost-effective, high-quality customer engagement solutions, which has prompted Australian and New Zealand businesses to seek reliable, culturally aligned outsourcing partners. Fiji has positioned itself effectively to support these needs, creating sustainable career opportunities while retaining local talent. “By opting for Fiji as a nearshoring destination, businesses not only gain a top-notch customer experience partner but also contribute to the growth of the local industry,” she stated.
Adding to this narrative, Daniel Stow, Fiji’s Trade Commissioner to Australia and New Zealand, expressed that Fiji’s strategic role offers exciting opportunities for businesses in both countries to leverage a skilled and adaptable workforce, only a short flight away. He noted that the increasing interest in Fiji’s outsourcing sector reflects the strong partnerships being developed in the region.
Previous reports have shown that Fiji’s outsourcing market is thriving due to innovative strategies and resilience during challenging times, such as the COVID-19 pandemic. This industry is becoming more essential to Fiji’s economic diversification, employing thousands and contributing to job creation. Government support, including recent funding allocations, aims to bolster its capabilities and draw in global businesses, ensuring Fiji remains competitive on the international stage.
Overall, the OCW event serves as a platform for Fiji to present itself as a competitive and appealing outsourcing destination, highlighting its commitment to sustainable practices and workforce upskilling. The outlook for Fiji’s outsourcing industry is optimistic, with a focus on enhancing customer experiences and fostering economic growth through deepened regional connections and global partnerships.
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