In 1990, Blue Lagoon Cruises Limited, based in Lautoka, launched an ambitious five-year development program worth $16 million, aimed at enhancing Fiji’s tourism industry. This initiative included the construction of three new cruise vessels, reinforcing the company’s strong reputation for luxury tourist cruises between Mamanuca island resorts and the mainland.
As reported in an article from The Fiji Times in March of that year, the development plan also encompassed building a state-of-the-art marine engineering workshop, a new headquarters in Lautoka, and diversifying into manufacturing. Chairman David Wilson shared that the company, which achieved a profit of approximately $1.5 million in 1989, had already invested $1 million in refurbishing its existing fleet of six ships.
Wilson expressed optimism regarding the future of Fiji’s tourism sector, stating that the development program reflected a confident outlook. “Blue Lagoon Cruises is committed to maintaining its pre-eminent cruising reputation,” he noted. The program’s momentum was also bolstered by favorable government investment incentives that encouraged such significant undertakings.
The centerpiece of the initiative was the commitment to construct the new vessels at the Government Shipyard in Suva, a facility known for improving its skills and capacity to build vessels up to international standards. By 1995, Blue Lagoon planned to expand its operations to seven vessels, increasing its capacity by nearly 50% to accommodate approximately 30,000 cruise berths annually.
Moreover, Blue Lagoon Cruises also envisioned a conversion of one of its ships into a “live-aboard” dive vessel and planned to invest in a luxury charter yacht for private excursions. The first of the new ships was set to begin construction in June 1991, featuring cabins designed to resemble first-class hotel rooms with modern amenities.
Additionally, a fiberglass manufacturing plant was to be established as part of the development program, producing molded bathrooms for the new ships and recreational equipment for passenger use. The plans for the Nanuya Lailai property aimed to provide excellent onshore facilities for cruise passengers while ensuring environmental protection. Wilson emphasized that the development would strive to blend harmoniously with nature, leaving beach areas untouched to enhance the island experience.
The overall development plan also included an apprentice training scheme, contributing to the local workforce and fostering long-term growth within the industry.
This historical development not only showcases Blue Lagoon’s proactive approach to enhancing the cruise experience in Fiji, but it also reflects broader optimism about the growth of the tourism sector, which remains vital to the country’s economy to this day. With continued investment and commitment to quality, Fiji maintains its position as a premier destination for travelers seeking both adventure and relaxation in a stunning natural setting.
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