Negative public perceptions surrounding activism continue to pose challenges in attracting wider participation in environmental movements, despite increasing attendance at events, according to Amitesh Deo, founder of the Pacific Recycling Foundation (PRF).
In an interview following the PRF’s recent roadside campaign held along Kings Highway to celebrate World Environment Day and World Oceans Day, Deo highlighted that activism in Fiji is often misinterpreted or viewed negatively due to the nation’s tumultuous political history. He noted, “When we say it’s a campaign or activism, people get put off.” This sentiment reflects a long-standing concern that perceptions from past political upheavals deter individuals and organizations from engaging in advocacy work.
Yet, Deo expressed optimism as this year’s campaign saw over 1,000 participants, a significant increase from previous years, including 500 in 2024 and 300-400 in 2023. This growth is seen as a hopeful sign that community engagement is rising, despite the hurdles.
Deo called for a shift in the narrative surrounding activism, emphasizing the need for collective action to tackle pressing environmental issues. He stated that Fiji faces a significant waste management crisis that requires a departure from ineffective clean-up efforts, advocating instead for long-term solutions that implement best practices.
The event brought together students, community members, and representatives from various sectors, emphasizing inclusivity. This collective effort demonstrates a growing willingness among Fijians to confront environmental challenges and seek sustainable practices.
With the increasing turnout at the PRF campaigns, there’s a renewed sense of hope that the community can come together to address significant environmental challenges. Collaborative initiatives like these show the potential for creating lasting change through grassroots engagement, ultimately fostering a healthier and more sustainable future for Fiji and the region.
Leave a comment