Fiji has formally launched its National E-Commerce Strategy for 2025-2029, a strategic initiative aimed at boosting the nation’s economy through digital trade. This plan was introduced by Deputy Prime Minister and Minister for Trade Manoa Kamikamica, focusing on integrating Fijian businesses into the rapidly expanding global e-commerce market, which is growing at an annual rate of 8.5%.
During the launch, Kamikamica underscored the initiative’s significance in enabling Fijian products to gain easier access to international markets. He articulated a vision of economic empowerment, envisioning a scenario where all Fijians—from rural farmers to urban tech entrepreneurs—can harness the advantages of the digital economy for their success.
Permanent Secretary for Trade, Shaheen Ali, reinforced this perspective by stressing the necessity of adapting to digital commerce. He acknowledged the numerous opportunities presented by this strategy while also recognizing the challenges ahead, such as the need for better digital payment systems and logistics. The government intends to work alongside financial institutions to create the vital infrastructure that will support Fijian entrepreneurs.
Additionally, Kamikamica highlighted the strategy’s focus on promoting gender inclusivity, especially for women entrepreneurs. This approach allows them to take advantage of digital platforms without the need for physical storefronts, thereby increasing their access to the global marketplace and fostering creativity and innovation.
To oversee the implementation of this strategy, a National E-Commerce Committee will be established, tasked with monitoring progress and ensuring that key performance indicators are achieved. The strategy aims to empower Micro, Small, and Medium Enterprises (MSMEs) and improve Fiji’s export competitiveness, aligning with the nation’s broader National Development Plan.
Overall, this initiative not only intends to modernize Fiji’s economy but also reflects a strong commitment to inclusion and empowerment. With sustained investments in digital infrastructure and education, there is a hopeful outlook for Fijian entrepreneurship and economic resilience amidst the swift transformations in the digital landscape. As Fiji embarks on this digital journey, local businesses stand ready for significant growth and increased participation in the global economy.
Leave a comment