The Fiji Rugby Union (FRU) is urged to develop a robust business plan to support the Flying Fijians in their quest for a Rugby World Cup championship. John Sanday, the chairman of Fiji Rakavi Football Union Limited (FRFUL), emphasized this necessity during an interview with FijiNikua magazine. The FRFUL operates under the umbrella of the Fiji Rugby Union.
Sanday noted that Fiji boasts significant talent, having reached the Rugby World Cup quarterfinals on three occasions despite limited resources. Reflecting on his own experience as part of the Flying Fijians team that made history in the first World Cup quarterfinal, he highlighted that success stemmed from raw talent, fitness, determination, and a deep love for Fiji.
The ultimate aim, according to Sanday, is to clinch the Rugby World Cup title. He underscored the importance of transitioning from underfunded operations to establishing a solid financial foundation from which to achieve this objective. Key priorities include stabilizing FRU’s finances, right-sizing operations, strengthening governance, and creating a work agenda focused on increasing revenue streams.
To enhance effectiveness, Sanday mentioned plans for the establishment of board sub-committees tasked with managing specific approved projects, with announcements expected in early 2025. Efforts will also be directed toward expanding the revenue base and overseeing capital projects.
Additionally, Sanday expressed support for the creation of a rugby players’ association, which would represent player interests to the FRU and facilitate improved outcomes. He suggested that a nominee from this association would have a seat on the board.
The FRU board is also committed to reviewing its staff and organizational structure to ensure alignment with global changes in the game, ultimately striving to elevate Fiji Rugby to tier one status.
This proactive approach by the FRU indicates a hopeful future for Fijian rugby, as it aims not only to foster talent but also to build an infrastructure that supports sustainable success on the international stage. The vision of a stronger governance structure and revenue generation strategy could ultimately provide the support the Flying Fijians need to compete at the highest level.
In conclusion, the plans laid out by the FRU reflect a strategic shift towards professionalism and preparedness, to ensure that when opportunities arise, Fiji Rugby can seize them and strive for World Cup victory.
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