Nadi’s Sunset Strip is in the spotlight as a potential site for a billion-dollar tourism development, supported by Chinese investors. Brent Hill, the CEO of Tourism Fiji, praised the proposal as an “outstanding” vision for the future of tourism in the country.
The Nadi Town Resort is seen as ideally located in Wailoaloa, benefiting from its close proximity to the airport and waterfront access, critical for fostering connections to the outer islands. Hill expressed commendation for SGV Pacific Properties Group, emphasizing the importance of developing in an area that already has considerable infrastructure, which can enhance the project’s sustainability and preservation of Fiji’s image.
The project, which will unfold in phases, aims to include more than 900 rooms across 49 acres. Hill highlighted the pressing need for more housing and accommodation options in Nadi, in light of the rising cost of living. He acknowledged that rents in the area can be exorbitant and stressed the necessity for affordable residential options.
In addition to accommodation, the development will include shopping facilities—an aspect that Hill noted is currently lacking and one that is particularly appealing to Chinese tourists. He pointed out the significant and growing interest from China in visiting Fiji, as well as the continued attraction of markets such as Australia and New Zealand.
This ambitious development presents a hopeful opportunity for Nadi, promising to enhance local economy and infrastructure while catering to the needs of both residents and tourists. The project could help alleviate housing pressures and create a more attractive destination, ultimately strengthening Fiji’s position on the global tourism map.
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