Acting Prime Minister Professor Biman Prasad emphasized the vital role of media in informing and updating the public on national issues during his opening remarks at the Pacific Media Partnership Conference held at the Civic Centre in Suva.
The conference brings together media leaders and participants who will delve into various topics, including updates on international partnerships, the preservation and promotion of indigenous cultures via digital platforms, and innovations in news delivery, such as the effective use of Generative AI. Additionally, issues surrounding emergency broadcasting and the monetization of Over-the-Top (OTT) services and digital platforms will be explored.
Discussions at the conference will also address critical challenges, including financial pressures faced by media organizations, the increasing reliance on tech giants, the impacts of climate change, and efforts to ensure that women have equal opportunities for senior leadership roles within media organizations. The importance of media freedom will also be a significant topic of consideration.
This conference serves as a platform for the Asia-Pacific Broadcasting Union’s members to share insights and best practices, fostering collaboration and innovation in the media landscape.
The event not only highlights the challenges faced by the industry but also presents a hopeful opportunity for media professionals to engage meaningfully and work towards solutions that benefit both the industry and society at large. By focusing on collaboration and embracing digital innovations, there is potential for the media to evolve positively in the face of contemporary challenges.
In summary, the Pacific Media Partnership Conference is a pivotal event addressing both the challenges and opportunities within the media sector, promoting collaboration, diversity, and innovation.
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