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Illustration of Yabakivou turns beekeeping into a thriving business

Honey Dreams: From Hobby to Successful Business

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Mere Yabakivou, hailing from Nairukuruku Village, has successfully transformed her passion for beekeeping into a flourishing business known as Yabakivou Liquid Gold. After a career in public health and aviation security, Yabakivou seized the opportunity to dedicate herself fully to bee farming during the COVID-19 pandemic.

Reflecting on her journey, she noted, “During the COVID-19 pandemic, I returned home on leave and decided to take up bee farming full-time.” Her foray into beekeeping began in 2012, and despite initial challenges with equipment shortages, she cleverly improvised and received invaluable support from the Agriculture office in Tavua.

Yabakivou appreciates the low-maintenance nature of beekeeping, stating, “With bees, we don’t have to worry about feeding them or providing water. I could check on them regularly to ensure their health.” What started as a family project of honey production has now transformed into a profitable business, experiencing increasing demand and price. She sells her honey, previously enjoyed by her family to cut down sugar intake, in 500ml bottles for $13 and 1kg for $20.

In 2023, she took her entrepreneurial spirit a step further by registering her business and expanding her product line to include beeswax items. Thanks to the guidance provided by the Fiji Beekeepers Association and the Agriculture Ministry, Mere’s unwavering dedication and resourcefulness have turned her hobby into a thriving enterprise, serving as an inspiration for others to pursue their passions.

She encourages others with her words: “Don’t look back or let challenges discourage you; trust in God to help you achieve your goals.”

This story not only showcases Yabakivou’s entrepreneurial spirit but also highlights the transformative power of pursuing one’s passion. Her journey serves as an encouragement for others, particularly amid challenging times, to explore their interests and find innovative ways to succeed.

In summary, with determination and support, individuals can turn their hobbies into significant business ventures, contributing positively to their communities and inspiring future entrepreneurs.


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