Fiji’s public transport sector is experiencing a notable transformation thanks to the successful implementation of an electronic ticketing (e-ticketing) system. This initiative, which began seven years ago as a response to significant revenue losses caused by pilferage, aims to create a cashless environment that enhances efficiency and accessibility in public transportation.
The e-ticketing project was officially launched in 2013 by the Fiji Bus Operators Association, but it was the government’s intervention that truly propelled the initiative forward. By July 2017, mainland buses transitioned to cashless transactions, with more than 660,000 users registered by the end of that year, highlighting the strong preference for bus travel among Fijians.
To accommodate varying needs, a diverse range of prepaid card options have been introduced, offering discounted fares for groups such as the elderly and students. The system employs a convenient tap-on mechanism that enables passengers to inform the drivers of their destinations and complete transactions seamlessly. This innovation not only streamlines the boarding process but also improves the overall operational efficiency of the public transport sector.
Despite its successes, the rollout of the e-ticketing system encountered some hurdles. Concerns regarding the accessibility of the system for certain user groups, particularly the elderly and school children, were raised, alongside logistical challenges related to card top-up facilities. Additionally, initial phases were marred by technical issues like machine malfunctions, especially in more remote areas.
In response to feedback, Vodafone Fiji is working on launching a dedicated e-ticketing app designed to simplify card management for users. This move is in line with the broader aim of modernizing Fiji’s public transport and enhancing the commuter experience. Stakeholders remain optimistic, anticipating that improved connectivity and reduced manual errors will lead to a fully integrated transport system, potentially incorporating taxis and other local transportation means.
As Fiji advances its public transport infrastructure, there is considerable hope that these developments will foster a more efficient, accessible, and environmentally friendly transport system that benefits all citizens. The commitment to technology-driven solutions signifies a forward-looking approach to commuting in Fiji, suggesting a brighter future for its public transport sector.
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