CJS Supermarket, a retail chain based in Fiji, has made significant strides in its regional expansion by acquiring Swanson, the largest supermarket in Niue. This marks the first branch opening for CJS Supermarket outside Fiji and underscores the brand’s ambitious growth objectives in the Pacific region.
The acquisition is a pivotal achievement for CJS Supermarket, which currently operates four locations across Fiji. Executives from the company view this move as a strong endorsement of Niue’s market potential, pointing to the robust cultural and economic ties that exist between Fiji and Niue, especially given the considerable Fijian community residing on the island.
CJS Supermarket plans to enhance the shopping experience for Niue’s residents by importing a diverse array of goods directly from Fiji. This initiative aims to broaden product variety and ensure a consistent supply of beloved Fijian brands for local customers.
Namrata Charan Singh, Executive Director of CJS Supermarket, expressed gratitude towards the previous owners of Swanson—John, Anne, and Chris Heise—for their professionalism and support during the transition process, acknowledging that their cooperation was instrumental in enabling this new chapter.
As part of its commitment to customer service, CJS Supermarket has assured that maintaining high standards while expanding product offerings and enhancing convenience for shoppers in Niue is a top priority. This acquisition aligns with the company’s long-term strategy for regional growth, and CJS Supermarket is enthusiastic about becoming a valued part of daily life in Niue.
Details regarding the purchase price remain undisclosed, but the expansion is expected to bring positive changes to the local economy and enhance shopping options for the community.
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