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Illustration of Health ministry pushes for higher tobacco taxes

Fiji’s Bold Move: Tackling Tobacco for a Healthier Future

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The Ministry of Health will continue its efforts to advocate for higher taxes on tobacco products, as stated by Dr. Ratu Atonio Lalabalavu, the Minister for Health and Medical Services. Dr. Atonio reaffirmed the Government’s dedication to minimizing the health and economic impacts associated with tobacco consumption through various critical policies and initiatives focused on tobacco control.

“These initiatives include enforcing stricter regulations concerning tobacco advertising, promotion, and sponsorship, alongside the implementation of higher taxes on tobacco products to discourage consumption,” Dr. Atonio mentioned. Additionally, the Government is actively promoting awareness campaigns highlighting the risks of tobacco use, encouraging smoking cessation, and providing support for individuals wishing to quit.

Dr. Atonio pointed out that the economic implications of tobacco usage extend beyond healthcare expenditures; it also includes losses in productivity due to premature deaths, absenteeism, and disabilities linked to tobacco-related health issues. “This decline in workforce contributes to a reduction in economic output and restricts the nation’s growth potential,” he noted.

Moreover, Fiji incurs considerable costs related to government spending on treating diseases caused by tobacco, which could be better directed toward other developmental needs like education, infrastructure, and social welfare. The Minister also shared that there are indirect costs tied to tobacco use, impacting families and communities, especially when individuals are rendered unable to work due to health complications from tobacco.

He emphasized that decreasing tobacco consumption is crucial for enhancing public health outcomes, ultimately aligning with Fiji’s goal of delivering quality healthcare and boosting workforce productivity. “Our endeavors to lower tobacco use will not only improve the quality of life for Fijians, particularly among vulnerable population groups, but will also help reinforce the social and economic framework of the nation by cultivating healthier and more productive communities.”

This proactive approach by the Fijian government signifies a commitment to holistic health and economic strategies that prioritize the well-being of its citizens. By taking strong action against tobacco use, Fiji is paving the way for a healthier future and fostering a more productive workforce.

Summary: The Fijian government, led by the Ministry of Health, is advocating for higher taxes on tobacco products to mitigate the health and economic repercussions of tobacco use. Through stricter regulations and awareness campaigns, the government aims to reduce consumption, improve public health, and redirect funds towards crucial developmental priorities. This initiative reflects a broader commitment to enhancing the quality of life for Fijians and fostering economic growth.


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