Fiji Water is set to expand its operations in the agricultural sector, with plans to establish a nursery on Vanua Levu. This initiative is part of the company’s broader strategy to diversify Fiji’s agricultural landscape and stimulate economic growth in the region.
Craig Cooper, Executive Director and General Manager of The Wonderful Company, which owns Fiji Water, announced these plans during the Fiji Institute of Chartered Accountants convention in Nadi. The initiative entails transporting a team of Biosecurity officials from California to inspect the nursery and seedlings intended for cultivation in Fiji.
Cooper revealed that Fiji Water has successfully purchased land in Vanua Levu, where they will begin cultivating various crops, including lime and mangoes. The initial focus will be on domestic markets as they develop local seedlings.
This move aligns with broader efforts highlighted by Trade Minister Manoa Kamikamica, who recently announced that two major companies are considering investments in Fiji’s agriculture sector. Kamikamica emphasized the government’s priority of diversifying the economy beyond tourism, underlining the importance of private sector investment and the integration of smallholder farms into the agricultural supply chain.
If these ventures, including Fiji Water’s expansion, are successful, they could significantly revamp Fiji’s agricultural landscape by adopting modern commercial farming practices. This growth is expected to yield positive outcomes for local communities, enhance food security, and create new job opportunities.
Overall, the optimistic outlook surrounding these agricultural developments reflects a positive trend towards economic diversification in Fiji, suggesting a hopeful future for both smallholder farmers and larger agricultural enterprises. By focusing on sustainable practices and fostering local agricultural production, Fiji aims to strengthen its economy and improve the livelihoods of its citizens.
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