The Fiji Hotel & Tourism Association (FHTA) has expressed its enthusiasm for the appointment of Paresh Pant as the new Chief Executive Officer of Tourism Fiji. This appointment marks the beginning of a new chapter for the national tourism marketing agency, as it continues its mission to highlight Fiji’s allure as a premier global travel destination.
FHTA has reiterated its dedication to closely working with Tourism Fiji to further enhance the country’s global profile. The association recognizes the remarkable strides taken by Tourism Fiji in leveraging digital innovation and storytelling to elevate the Fijian brand internationally. In conjunction with Pant’s leadership, FHTA is optimistic about expanding these efforts to amplify destination marketing, align industry efforts, and explore avenues for sustainable growth.
Paresh Pant’s appointment is expected to bring continuity and fresh insights to Tourism Fiji. With a vast experience of over 25 years in tourism, hospitality, and aviation, Pant has previously served as Regional Director for New Zealand and Australia. During his tenure, he contributed to significant visitor growth and the implementation of crisis recovery strategies. His visionary approach is anticipated to strengthen Fiji’s global brand and focus on sustainable tourism.
The association has also underscored its strong commitment to ensuring that the development of Fiji’s tourism sector reflects the aspirations of local communities and caters to the evolving needs of international travelers. The collaboration aims to foster a sustainable tourism framework that benefits not only the industry but also supports local communities.
There is a palpable sense of optimism with Pant’s leadership, echoing sentiments from key figures such as Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka. Enthusiasm surrounds the prospects of building upon the solid foundations laid by former CEO Brent Hill, under whose leadership Tourism Fiji achieved remarkable growth and innovation.
Overall, the new leadership under Paresh Pant holds promise for enhancing Fiji’s status as a world-class travel destination, combining innovative marketing strategies with sustainable and community-inclusive tourism practices. This transition is anticipated to foster resilience and competitive growth in the industry, benefiting all stakeholders involved.
Leave a comment