The island of Vatulele, celebrated for its picturesque white sandy beaches and vibrant cultural heritage, is home to the traditional art of tapa or masi making. This craft is not merely an artistic endeavor; it is a vital aspect of the island’s identity and livelihood. Loraini Naga, a dedicated 47-year-old mother of four, has spent her life committed to masi production, highlighting how this practice has shaped the lives of her and her community members for generations.
Masi, which is crafted from the bark of the paper mulberry tree, holds significant cultural meaning in Fiji and across the Pacific region. Ms. Naga reflects on a time when masi making was essential for her family’s survival, providing critical financial support. Today, however, this traditional practice has evolved into a thriving business, exemplifying the resilience of the Vatulele community.
Every Monday, villagers gather to engage in the rhythmic pounding of masi following a community prayer that cultivates unity and gratitude. The process begins with the harvesting of bark, followed by the careful softening and crafting of intricate sheets that embody the island’s cultural artistry. The masi from Vatulele stands out not only for its craftsmanship but also due to the economic changes stemming from the closure of the Vatulele Island Resort. Previously, the resort created a fair market for masi, but now the artisans benefit from direct sales to customers, allowing them to establish fair prices and gain financial independence.
Ms. Naga articulates the newfound autonomy with pride: “With masi making, I don’t have to wait for a paycheck. If I need money, I just make the masi and sell it.” This statement underscores the empowerment that comes from self-sustained economic activities. Demand for Vatulele’s masi is increasing, with customers extending their reach beyond Fiji to international markets, including significant orders from the United States.
The financial gains from masi sales have facilitated vital community projects like the construction of a new church, emphasizing the strength that arises from collective effort. While there are discussions about forming a collective business model, many artisans prefer to operate independently to ensure transparency and maximize their earnings. The Fiji Crop & Livestock Council has also recognized the potential within the masi industry, encouraging locals to hone their traditional skills further.
The artisans of Vatulele illustrate how the preservation of cultural heritage can bolster economic development, offering an optimistic outlook for the continuation of the masi-making legacy. As these artisans pass down their skills to future generations, Vatulele’s masi could gain an even more prominent position in the global marketplace, showcasing the community’s resilience and inventive spirit.
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