Peni Namulo and Sailasa Kaitani, who have been selling green coconuts on the roadside in Nadi for the past 14 years, have found success not only as vendors but also as contributors to the community’s health. Mr. Namulo, 37, remarked that their business primarily serves customers seeking coconut juice, notably those suffering from non-communicable diseases or recently discharged from hospitals.
He explained that many patrons come looking for green coconuts with minimal meat, focusing on the juice, which they often refer to as their “medicine.” This highlights the increasing demand for natural remedies in health management, showcasing the vital role such roadside vendors can play in supporting community well-being.
“I am gratified when customers return to share their healing experiences linked to the coconut juice they purchased from us,” Mr. Namulo stated, emphasizing their positive impact on customers’ lives. Initially, he observed a varying number of daily patrons, but the customer base has diversified over the years. Tourists and Indo-Fijians remain their primary clients, yet increasing numbers of iTaukei locals are frequenting their stall.
The couple prices their green coconuts between $4 and $5 each and often receive substantial orders from local hotels and resorts. On busy days, they can sell over 1,000 coconuts, with a daily income typically exceeding $100, particularly benefiting from large orders when events are held nearby.
This story demonstrates not only the entrepreneurial spirit of Mr. Namulo and Mr. Kaitani but also the broader positive influence of local vendors in promoting health in their community. The duo’s success showcases the potential of small businesses to thrive while also enriching the lives of those they serve.
In summary, roadside coconut vendors in Nadi are thriving by supporting health through their natural products, benefitting from the growing demand among health-conscious consumers.
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