In an inspiring display of passion and community spirit, a group of 31 young businessmen in Tokyo, known as “Cheer Re-Man’s,” gathers weekly for cheerleading practice in a local gym. On this cold and wet morning, they warm up their spirits through acrobatic stunts and motivational chants. Clad in dark suits, these men, who all share similar day jobs ranging from marketing to real estate, aim to spread joy through their performances, often at shopping malls and public venues.
Formed in 2023 by alumni of Waseda University’s male cheerleading squad, the Cheer Re-Man’s community highlights a unique blend of corporate life and personal passion. They challenge the traditional image of Japanese salarymen by showing that it’s possible to chase dreams outside of the workplace. One member, Soichiro Kakimoto, articulates this sentiment perfectly, stating, “If we, Japanese salarymen, can do what we’re passionate about, then everyone else can keep chasing their dreams too.”
Their energetic routines have not only delivered smiles to crowds but have also secured them an online commercial for Uniqlo, showcasing the stretchy suits they wear during performances. Recently, they even competed on “Britain’s Got Talent,” finishing third in their semi-final round, further amplifying their reach and impact.
The group’s influence extends beyond entertainment; their performances resonate deeply with the audience. Yasuko Yamaki, a 61-year-old housewife who attended one of their shows, expressed that watching these salarymen strive for passion amidst life’s pressures is truly inspirational.
This article reflects a growing trend among Japanese professionals to embrace hobbies and passions beyond their typical work commitments, fostering a brighter and more balanced lifestyle. The Cheer Re-Man’s not only exemplify the merging of work and play but also serve as a reminder that joy and passion can be found even in the most unexpected places.
By showcasing their resilience and enthusiasm, they inspire others to pursue their own dreams, reinforcing the message that life’s challenges can be met with a spirited, positive approach.

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