A significant tourism project is in the works for Nadi’s sunset strip, with plans for a billion-dollar development backed by Chinese investors. Brent Hill, the CEO of Tourism Fiji, has praised the project as an “outstanding” vision that will bolster the local economy and enhance the region’s tourism offerings.
The proposed Nadi Town Resort will be strategically located in Wailoaloa, near the airport and waterfront, making it an ideal spot for visitors wishing to explore the outer islands. Hill commended the SGV Pacific Properties Group for their initiative and outlined the advantages of developing the resort in an area that is already established with existing infrastructure.
This ambitious project is expected to unfold in phases, ultimately accommodating over 900 rooms spread across 49 acres. Hill emphasized the necessity of such a development, citing the increasing demand for both housing and accommodation in Nadi amid rising living costs. He pointed out the growing need for more residential options to help locals secure affordable living conditions.
The plan not only aims to satisfy the accommodation needs of visitors, particularly the influx of Chinese tourists who often seek shopping experiences, but also enriches the community by adding much-needed retail and housing options. Hill highlighted that interest from China in Fiji is on the rise, while traditional markets like Australia and New Zealand continue to thrive.
This development resonates positively for Fiji, as it seeks to balance tourism growth with sustainability, ensuring that the region maintains its appeal without compromising its natural beauty or charm.
In summary, the Nadi Town Resort project represents a hopeful step forward for the local economy and tourism industry, potentially creating jobs and fulfilling essential housing needs while showcasing Fiji as a prime tourist destination.
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