Nadi’s Sunset Strip is set to embark on a transformative billion-dollar tourism development, backed by Chinese investors, as highlighted by Tourism Fiji’s CEO, Brent Hill. The proposed Nadi Town Resort aims to enhance the Wailoaloa area, strategically located near the airport and providing easy access to the waterfront for those seeking to explore the outer islands.
Hill commended the SGV Pacific Properties Group for their efforts and noted that situating the project in a built-up area is a sensible choice. He expressed that this development aligns with Fiji’s vision of maintaining its sustainable image while fostering growth. The planned resort, which will be developed in phases, is expected to feature over 900 rooms across 49 acres, updating the hospitality landscape in the region.
With the rising cost of living in Nadi, Hill emphasized the urgent need for more housing and accommodation options, as many residents face high rental prices. He pointed out that the planned development will not only address accommodation needs but also introduce much-needed shopping facilities that cater to both locals and tourists, especially the increasing number of Chinese visitors who are drawn to Fiji.
Overall, this project signifies a hopeful shift towards enhancing Nadi’s tourism infrastructure, addressing local housing demands, and promoting sustained economic growth. The interest from Chinese investors is a positive sign of growing global interest in Fiji, which could lead to vibrant tourism opportunities alongside existing markets like Australia and New Zealand.
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