Nadi’s Sunset Strip is under consideration for a transformative billion-dollar tourism development, a project that is backed by Chinese investors. Brent Hill, the CEO of Tourism Fiji, has praised this initiative as a remarkable opportunity for the region. Situated near the airport and with access to waterfront activities, the proposed Nadi Town Resort is particularly well-suited for the Wailoaloa area.
Hill commended the SGV Pacific Properties Group for their vision, stating that the development is strategically located in an area where existing infrastructure supports further growth. He emphasized the importance of developing in established locations to maintain Fiji’s image and commitment to sustainability.
The project is set to unfold in phases, ultimately encompassing more than 900 rooms across 49 acres. According to Hill, the growing demand for housing and accommodation in Nadi has made such a development necessary, especially given the increasing cost of living. He expressed that many residents are feeling the strain of rising rental prices and that more affordable residential options are crucial.
Moreover, Hill pointed out that the site will provide essential shopping facilities, which are currently in short supply in the area. As Chinese tourists are particularly drawn to shopping experiences, this project is anticipated to meet that demand and enhance Fiji’s appeal.
The interest from China in Fiji’s tourism sector is on the rise, while attractions for visitors from Australia and New Zealand continue to be significant. This development can potentially boost local economies and further diversify Fiji’s tourism market, bringing optimism for the future of the region.
In summary, this billion-dollar project not only aims to enhance tourism facilities but also addresses local housing needs and shopping gaps, benefiting both residents and visitors alike and fostering hope for a flourishing economy in Nadi.
Leave a comment