Investment Fiji’s Chief Executive Officer Kamal Chetty has emphasized the importance of ensuring that Fijian products comply with international quality standards to enhance competitiveness not only in global markets but also within regional markets. In a recent statement, he highlighted Fiji’s strategic positioning in the Pacific as a valuable hub for trade and investment.
Specifically addressing Fiji’s trade relationships with Kiribati, Chetty noted the growing interest in a variety of Fijian products, including flour, sugar, boiler parts, instant noodles, cement, and sweet biscuits. This trend underscores the increasing demand for Fijian commodities in Kiribati, which is an emerging market for Fiji.
Chetty further mentioned that Investment Fiji is actively supporting exporters and investors who are exploring these new markets. There has been a notable interest from businesses in Kiribati looking to source poultry products as well as a range of fruits and vegetables from Fiji, presenting an excellent opportunity for local enterprises.
To further enhance trade relationships and unlock new opportunities, Chetty stressed the need for an understanding of market demands. This includes establishing quality control measures, acquiring necessary certifications, and adhering to food safety regulations. Additionally, he pointed out the significance of investing in the agricultural and livestock sectors, as well as improving product quality, packaging, and logistics infrastructure.
Overall, this initiative signifies a proactive approach to foster economic growth and strengthen international trade ties for Fiji, paving the way for enhanced prosperity in the region.
By focusing on quality and strategic relations, Fiji can not only boost its exports but also create a resilient and sustainable market presence in the Pacific and beyond.
Leave a comment