Fiji’s outsourcing industry is gaining significant exposure at the ongoing 10th anniversary of Customer Contact Week in Australia and New Zealand, held at the Gold Coast. This prestigious event is uniting over 100 major businesses from the region, providing a platform for networking, discussions, and sharing case studies.
Showcasing the island nation as an ideal nearshoring destination, Outsource Fiji, alongside its members Oxygen Outsourcing and Nearshore, emphasizes Fiji’s position as a hub for high-quality, cost-effective customer engagement solutions for Australian and New Zealand companies. Morika Hunter, President of Outsource Fiji, noted that the country now serves as a vital partner for businesses focused on enhancing customer relations while maintaining operational flexibility.
Hunter underlined the sector’s importance in fostering economic empowerment and job creation, highlighting that it employs thousands of Fijians across diverse industries. The presence of Fiji at this event is further bolstered by the support of the Fiji Consulate General and Trade Commission in Australia and New Zealand. Trade Commissioner Daniel Stow reiterated the critical role of Fiji’s outsourcing industry in strengthening economic ties and nurturing innovation within the Pacific region.
This gathering presents an opportunity to discuss the positive trajectory of Fiji’s outsourcing sector, which is buoyed by recent government support, innovative strategies, and a focus on inclusivity. As previously mentioned by Sagufta Janif, Executive Director of Outsourcing Fiji, the industry’s growth has been marked by its resilience during challenging periods, such as the pandemic, spurring job creation and leading to a stronger economic ecosystem.
As Fiji looks to the future, there remains a hopeful outlook for its outsourcing industry, driven by an emphasis on sustainable practices and a commitment to enhancing the skills of its workforce. This proactive approach not only supports local employment but also positions Fiji favorably in the global market, making it a sought-after destination for outsourcing opportunities.
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