Women in rural areas are increasingly embracing entrepreneurship, as demonstrated by Esita Lobe from Toge Village in Ba, who recently completed a two-day business training program designed to empower women with essential business management skills. At 49 years old and a mother of three, Esita expressed her enthusiasm for the knowledge acquired, which included strategic planning and the independence that comes with owning a business.
Despite challenges such as limited financial resources, Esita is optimistic about the potential that many women in her community possess. “We’re motivated to start our businesses now,” she said, highlighting that she and four other women from her village are planning to undertake a joint venture aimed at improving their community’s economy and facilities.
This sentiment mirrors trends in other regions where women are actively participating in entrepreneurship, contributing positively to economic development. For example, young entrepreneur Noa Biuvulatolu from Matuku emphasizes traditional crafts and notes the increasing acceptance of women in business. His efforts in promoting local craftsmanship have not only supported families financially but have also improved access to education.
Additionally, training initiatives focused on financial literacy and entrepreneurship, such as those offered in partnership with the Ministry of Women, Children and Social Protection and the Japan International Cooperation Agency (JICA), are crucial for enhancing women’s skills and confidence. Participants from these programs report a newfound readiness to start their own businesses, reflecting a wider trend of women’s empowerment in rural communities.
The concerted efforts of women in Toge Village and similar areas paint a promising picture. By leveraging their skills and supporting each other’s endeavors, these women are paving the way for sustainable livelihoods and creating resilient communities. Their journey into entrepreneurship not only highlights their indispensable role in economic progress but also promotes gender equality and empowerment. This movement signifies hope for future generations as these women continue to inspire and uplift their communities through entrepreneurial spirit.
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