Rugby Legend Waisale Serevi Teams Up with Pacific Energy for Change

Fijian rugby icon Waisale Serevi has been announced as the new brand ambassador for Pacific Energy, marking the start of a significant three-year partnership aimed at promoting positive initiatives across Fiji and other Pacific island nations, including Tahiti, New Zealand, Vanuatu, New Caledonia, Cook Islands, and Tonga. Serevi’s role involves not only representing Pacific Energy but also collaborating on a campaign focused on combating drug use, with plans for a specific promotional effort to support his ongoing advocacy set to launch next year.

Pacific Energy’s Chief Marketing Officer, Amit Maharaj, emphasized that this partnership is centered on enhancing both the Pacific Energy brand and the mission of Serevi Academy. He stated, “We are trying to pass on a very noble message of staying away from drugs while allowing customers to interact with Serevi at various events.”

Serevi has expressed his heartfelt gratitude towards Pacific Energy for their backing, particularly in advancing his campaign against drug use, which he believes is vital for the well-being of Fiji’s youth. He has already begun outreach efforts in rural communities, focusing on schools and engaging with children. His commitment to sharing a unified message against drug use stems from a deep conviction that the future of the nation relies heavily on its younger generations.

This partnership reflects Serevi’s ongoing dedication to leveraging rugby as a vehicle for community change, much like his previous work with the Aqua Pacific Serevi Academy, which emphasizes personal development, integrity, and the importance of making positive life choices. As Serevi continues his mission, his collaboration with Pacific Energy serves as a hopeful symbol of collective efforts to build a healthier and more resilient future for young people in Fiji and beyond.

Overall, Serevi’s influence, combined with the support of corporate partnerships like Pacific Energy, highlights the potential for impactful community initiatives through sports and mentorship.