Fiji’s government is actively promoting an environment conducive to economic recovery and transformation, as stated by Minister for Trade Manoa Kamikamica. During the recent inauguration of Family Choice Supermarket & Café Pte Ltd in Walu Bay, he underscored the renewed investor confidence that new ventures, like this supermarket, signify for the economy.
The supermarket, established by entrepreneur Laleena Kumar with a substantial investment of nearly $200,000, not only aims to provide essential goods to local workers and residents from nearby maritime islands but has also created 30 jobs, including nine new positions. This reflects the government’s strategic policies that prioritize the empowerment of micro, small, and medium enterprises (MSMEs), critical for fostering a vibrant private sector.
At the opening ceremony, Kamikamica stressed the importance of promoting entrepreneurship and innovation, urging businesses to adhere to high food safety and quality standards to cultivate consumer trust. The government’s ongoing reforms are designed to stimulate economic growth while supporting vital sectors such as agriculture and tourism, which are essential for sustainability and long-term success.
This new supermarket represents more than just a grocery option; it embodies resilience within the Fijian economy amidst past challenges. It aligns with a wider trend of emerging businesses meeting local needs, similar to the recently opened Cagivou Supermarket, which also addresses local demands and unemployment.
Fiji is on a promising path that highlights innovation and cooperation among the government, private sector, and communities. This collaborative approach could lead to a more prosperous and sustainable future for all Fijians. The commitment to developing a business-friendly environment underscores a robust vision for economic revival, instilling hope during this critical phase of recovery.
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