Fiji recorded a total of 901,372 visitor arrivals for the year ending November 2025, reflecting a modest increase of 0.3 percent compared to the previous year. This growth was largely fueled by a surge in visitors from long-haul markets, which balanced out declines from traditional regional partners, according to the latest report from the Reserve Bank of Fiji (RBF).
The RBF’s December 2025 Economic Review detailed that the United Kingdom saw an impressive rise in arrivals by 11.3 percent, while visitors from the United States increased by 10.2 percent and Continental Europe by 6.8 percent. Additionally, Pacific Island nations contributed with a 3.2 percent increase in arrivals, further enhancing Fiji’s tourism numbers.
In contrast, there were noticeable decreases from key markets, including New Zealand, which experienced a 2.9 percent drop, while visitor numbers from Australia fell by 0.8 percent. Moreover, Asian markets registered a significant decline of 6.8 percent, indicating a shift in travel preferences and softer regional demand.
The review also brought attention to possible impacts stemming from strategic shifts in U.S. foreign diplomatic appointments, which could alter international priorities and create uncertainties for Fiji’s trading and tourism sectors. Furthermore, the current cyclone season may pose risks to essential sectors such as agriculture and infrastructure, while influencing the costs of market goods.
The RBF cautioned that ongoing structural challenges, social issues, and the potential for a downgrade in Fiji’s standing on the U.S. Trafficking in Persons (TIP) report could further affect investor confidence and tourism reliability. Despite these challenges, the slight growth in visitor arrivals signals the resilience of Fiji’s tourism sector, which is essential for generating foreign exchange, providing jobs, and maintaining overall economic activity.
As Fiji continues to navigate through these complexities, the tourism sector remains hopeful, reflecting both the endurance of its offerings and the ongoing global enthusiasm for travel to its beautiful shores.
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