AI vs. Pacific Culture: A Battle for Authenticity and Representation

AI vs. Pacific Culture: A Battle for Authenticity and Representation

Fears are growing that AI systems, particularly those like ChatGPT, may misinterpret and misrepresent the complexities of Pacific knowledge and languages, which are rooted in rich oral traditions. This concern gained traction following the public discourse surrounding the animated movie “Moana 2,” where the depiction of Moana’s traditional canoe sparked a heated debate about cultural ownership and representation among Pacific islanders, specifically between Papua New Guineans and Solomon Islanders.

Many Papua New Guineans have claimed that the design of the canoe closely resembles their traditional ‘lagatoi,’ despite significant contributions from Solomon Islands artist Millicent Barty to the film. As online discussions intensified, they began influencing AI responses, leading to misinformation regarding the origins of the canoe. For example, at one point, ChatGPT provided conflicting information that stated both Solomon Islands and PNG as rightful origins. This highlighted a pressing concern that AI, reliant largely on text-based data predominantly authored by non-Pacific voices, might prioritize written narratives over the deeply rooted oral cultures. It raises the risk of perpetuating colonial narratives that might distort cultural truths.

The Pacific region is home to a substantial linguistic diversity, with Papua New Guinea alone having over 800 indigenous languages, which represent about 12% of the world’s languages. As AI, especially language models like ChatGPT and its competitor DeepSeek, continues to evolve and respond to user input, there’s a heightened responsibility to ensure these technologies respect and accurately convey the nuances of Pacific languages. While ChatGPT has begun to recognize and produce text in various Pacific languages, its comprehension remains limited.

The rapid development of AI technology presents both challenges and opportunities. Face-to-face learning, with its inherent cultural insights and nuances, cannot be wholly replaced by AI. Nonetheless, AI can serve as a bridge for Pacific communities, particularly in diaspora, to access translations and learning materials that reconnect them with their heritage.

As Pacific cultures heavily emphasize oral traditions, there’s a strong need for AI to honor and integrate these real experiences rather than merely serve as a conduit for textual data. Adopting a more holistic approach that combines technology with traditional oral learning methods could facilitate a richer dialogue around Pacific identities. Such integration can lead to a collaborative future where modern technology enhances, rather than impedes, the preservation of cultural heritage.

Despite these concerns, there is hope as communities increasingly recognize the significance of language and culture, leading to movements aimed at cultural revival. With continued vigilance and an inclusive approach to technology, the future holds promise for the flourishing of Pacific languages amid the digital landscape.


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