Sereseini Ragiagia, a 66-year-old resident of Davuilevu Housing, believes that being an active shopper can have a significant positive impact on both individuals and the community. A loyal patron of RB Patel Supermarket, where Fijian Holdings Ltd is a prominent shareholder, Ragiagia champions the importance of supporting locally owned businesses and products as a means to stimulate economic growth in Fiji.
Every week, Ragiagia embarks on her shopping excursions not just for herself, but for over ten others. Armed with a list and years of experience, she spends nearly $300 weekly to ensure her loved ones are well-fed. Her commitment extends beyond local supermarkets; she regularly travels to the Nausori Municipal Market in search of fresh crops and vegetables, sourced from farmers in the major provinces of Rewa, Naitasiri, and Tailevu. Daily produce such as dalo, tavioka, yams, and kumala are staples she picks up for her family.
Ragiagia highlights the importance of fish in her household diet, making sure to buy a variety each week. Fresh fish is a beloved component of their weekend lunches and dinners, contributing significantly to the family’s health and nutrition. “For me and my family, I ensure we enjoy fish or seafood at least twice a week,” she states, underscoring her commitment to healthy eating.
She encourages consumers not to adopt a lazy approach to shopping, stressing the value of being inquisitive and seeking assistance from store personnel when needed. Furthermore, she calls on unemployed youth in Fiji to return to their villages to cultivate the land, reinforcing the idea that embracing agriculture can help provide for families and bolster local communities.
Ragiagia’s dedication reflects the active participation of many senior shoppers who play vital roles within their households. Her regular shopping trips not only satisfy their nutritional needs but also keep her physically and mentally engaged in her surroundings, emphasizing the benefits of a proactive lifestyle.
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