Youth Power: Fiji’s Fight Against Environmental Degradation

Mobilizing young people to combat environmental degradation is emerging as a potent force in Fiji, according to Mikaele Finau, President of the World Wildlife Fund (WWF) Fiji Volunteer Programme. He highlighted the alarming waste crisis affecting the islands, emphasizing that addressing this issue begins at the individual level within homes and communities.

Finau remarked, “We can conduct numerous clean-up campaigns every month, but a lot of rubbish will still remain. The root cause is us, the consumers.” He underscored the significance of shifting mindsets and behaviors to foster sustainable change alongside public clean-up efforts.

With youths representing Fiji’s largest demographic group, Finau believes their collective action can lead to meaningful impacts. He advocates for increased engagement of young people, from schoolchildren to university students, in promoting waste education and responsible consumption. He encouraged them to share their knowledge with family and community members, stating, “The impact would be incredible.”

The WWF youth volunteers are set to embark on a waste management project in Tavua, in collaboration with the Ministry of Environment and Climate Change’s “Do the Right Thing” anti-litter campaign. This initiative aims to tackle waste management challenges in a community notably affected by pollution.

The urgency of addressing the waste crisis in Fiji resonates with a broader narrative reflecting a growing awareness of environmental stewardship across the country. Similar initiatives, like those organized by Eco Guardians in Lami, underscore the importance of community involvement and education about sustainable practices.

Reports indicate a concerted effort among communities in Fiji to tackle waste issues, echoing sentiments expressed by various leaders about the need for transforming public attitudes toward environmental responsibility. While challenges remain, the dedication of volunteers and organizations suggests a positive trajectory toward a cleaner, more sustainable future for Fiji’s environment.

Through these collective efforts, Fiji can harness the energy and commitment of its youth and communities to ensure a lasting positive impact on the natural beauty of the islands for generations to come.