As the globe celebrates World Radio Day, veteran broadcaster Noor Jahan, with nearly 30 years of experience, emphasizes radio’s enduring power and relevance amidst the wave of rapid technological advancements. Noor, a presenter at Radio Fiji Two, reflects on the notable transformation within the broadcasting industry over the past three to four decades, highlighting a shift from manual production processes to a fully digital landscape.
In her early years, creating a single program involved multiple staff members, each tasked with distinct responsibilities, from music selection to technical operations. Today, however, technology enables a single individual to perform diverse roles, streamlining production processes significantly. Noor Jahan recounts her own challenges navigating this transition from manual to computerized systems, a journey marked by both difficulty and adaptation.
Despite the proliferation of smartphones, streaming services, and television, Noor firmly believes that radio maintains a unique and cherished role in people’s lives. “Radio is your unjudgmental friend,” she states, illustrating its spontaneous nature. Unlike other technologies that demand focused attention, radio can accompany listeners as they carry out various activities, whether at home or while driving.
The accessibility and companionship offered by radio are pivotal reasons it has withstood decades of technological evolution. World Radio Day, celebrated annually on February 13, serves as a reminder of radio’s significant role as a medium for information, entertainment, and community connectivity worldwide. As we honor this day, it becomes clear that radio continues to resonate deeply with audiences, proving that its charm and utility remain undiminished in the digital age.
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