Vodafone Fiji is set to enhance its VitiKart platform by introducing international shipping options within the next two months. This development, highlighted by Saleshni Chand, the head of brands, marketing, and digital, represents Vodafone’s commitment to broadening accessibility for customers both locally and abroad. The announcement was made during the recent Business Assistance Fiji (BAF) MSME conference in Suva.
Chand noted that many individuals, particularly those from New Zealand and Australia, currently use VitiKart to send gifts and products to family and friends in Fiji. This upcoming feature will facilitate transactions for those unable to make purchases in person, ensuring deliveries can reach their intended recipients efficiently.
Furthermore, the introduction of the international shipping option coincides with Vodafone’s ongoing support for small and medium enterprises (SMEs) through its partnerships and sponsorships for events like the BAF MSME conference. Chand emphasized the initiatives Vodafone has in place to support MSMEs, including subsidies and the promotion of their products on social media channels, enabling them to thrive in the e-commerce space without significant financial burdens.
Past achievements by Vodafone, such as being recognized with the Digital Initiative of the Year award at the Asian Telecom Awards 2025, also underscore its efforts to enhance Fiji’s digital landscape. The integration of VitiKart with services like M-PAiSA has improved customer satisfaction and created new revenue opportunities for local businesses.
With expected advancements such as AI product recommendations and an augmented reality feature, the activities surrounding VitiKart signal a hopeful future for both local entrepreneurs and the overall Fijian economy. The ongoing enhancements and partnerships promise to empower SMEs, foster innovation, and contribute to economic empowerment in the region.
This narrative paints a very positive picture of Vodafone Fiji’s efforts in shaping a vibrant e-commerce ecosystem, where local businesses can thrive on a global stage, and enhances the hope for sustainable growth in Fiji’s economy.
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