Tourism in Fiji is on track to become a billion-dollar industry over the next four years, according to Tourism Fiji CEO Brent Hill. The country is gearing up to welcome 1.1 million visitors by the end of 2027, with expectations of growing the visitor economy from $3.3 billion to $4.3 billion.
Speaking at the Asia-Pacific Hotel Industry Conference and Exhibition (AHICE) Investment in Tourism Summit in Nadi, Hill emphasized the importance of preparing for this growth. This preparation involves ensuring adequate seats on aircraft, considering flight routes and destinations, and upgrading arrival facilities to handle the anticipated surge in visitors. Additionally, there is a need for more accommodation, with 10 projects currently under construction. The Minister of Tourism has emphasized the need for 5000 new rooms to support this growth, which will create employment opportunities in both construction and the hotel industry.
Other sectors within hotels, such as food and beverage services and recreational activities, are also expected to see increased demand. Fiji Airways, the national airline, has a seat capacity of $2.8 million, suggesting significant capacity for growth over the next four years.
The government has pledged an initial investment of $US200 million ($F446.84 million) over the next decade to improve essential services and infrastructure, paving the way for private sector investments. Minister for Tourism Viliame Gavoka reaffirmed the government’s commitment to the tourism industry, with expectations of attracting a million visitors this year.
Fiji Airways’ recent membership in the Oneworld Alliance is expected to boost visitor numbers further. To accommodate this growth, investments in hotel capacity will be crucial. As Fiji looks forward to positive growth, it is essential to lay a solid foundation and capitalize on the nation’s appeal as a premier tourist destination. Sustainable growth, while preserving Fiji’s natural beauty and cultural heritage, will ensure the country maintains a unique point of difference in the tourism market.