Damodar Cinemas has entered into a new collaboration with Goodman Fielder’s Twisties, replacing the previous Colgate Monday Movie promotion. This fresh partnership enables customers to obtain a free movie ticket by presenting any packet of Twisties—excluding the 20-gram size—when purchasing a movie ticket at any Damodar cinema location across the country.
Div Damodar, CEO of Damodar Group, stated that this new promotion is designed to resonate with the youth and promote enjoyable family moments, amidst growing social concerns. He emphasized that while Twisties Monday will take over from the Colgate initiative, Damodar Cinemas plans to keep working with Colgate Fiji on different ventures.
In addition to this new collaboration, cinema-goers can look forward to more innovative projects and promotions throughout the year tailored to public interest. Tim Smith, Head of Marketing for Goodman Fielder, expressed enthusiasm for the partnership and hopes for an expansion of collaborative initiatives.
This partnership agreement is established for a three-year term, with both companies eager to cultivate their presence through similar alliances.
The significance of this promotion lies in its potential to bring families together in cinemas, creating shared experiences during movies, while also highlighting the importance of brands collaborating to enhance customer engagement and revenue opportunities.
As this partnership unfolds, it can help foster positive community interactions and provide delightful entertainment options for audiences across Fiji, ensuring that movie nights continue to be a cherished activity.
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