The future of a 35-year tourism legacy faces uncertainty following a significant ownership change at Tivua Island, a premier day cruise destination previously operated by Captain Cook Cruises. The island has now been taken over by rival operator South Sea Cruises, which has left industry observers puzzled.
Captain Cook Cruises, founded over two decades ago by Fijian entrepreneur Semi Koroilavesau, had partnered with Captain Cook Australia to elevate the local cruise brand. During the COVID-19 pandemic, while many operators paused services, Captain Cook persisted, showcasing its resilience in challenging times.
However, the latest development indicates a shift in the market dynamics of Fiji’s tourism sector. The luxury expedition cruise market appears to be out of reach for Captain Cook Cruises, as it struggles to compete with high-priced superyacht experiences. The company previously operated the MS Caledonian Sky but received feedback indicating it was too costly for a significant number of international travelers, leading to its return to the Mediterranean.
Captain Cook Cruises is led by its new general manager, Robert Wade, who has previously managed Hideaway Resort along the Coral Coast. While the company will maintain its day cruise services to Tivua, the transition to South Sea Cruises marks a turning point.
South Sea Cruises, which is owned by Fijian Holdings Limited, is seizing the opportunity to become a market leader again. Tourism Fiji’s CEO Brent Hill expressed optimism about the seamless transition and redevelopment plans. Hill believes this change will enhance Fiji’s tourism experience, providing visitors with more memorable opportunities and elevated service.
The new owners plan to close Tivua Island in May for major redevelopment that aims to enhance the island’s appeal as a day trip destination. In a region experiencing a surge in hotel and resort developments, the redeveloped Tivua Island will cater to international guests seeking enriching experiences. The revamped facility will offer visitors the chance to enjoy Fiji’s stunning beaches and coral gardens, coupled with improved hospitality services.
South Sea Cruises intends to reveal its redevelopment plans in the coming months, with a reopening anticipated in 2026. This revitalization will add to South Sea’s portfolio of day trip locations — South Sea Island and Malamala Beach Club — and introduce a new fast-boat experience set to launch in April 2025.
As the tourism landscape continues to evolve, this transition reflects a hopeful progression toward enhancing the visitor experience in Fiji, promising more options and world-class facilities to those who come to explore the beauty of the islands.
Summary: The ownership of Tivua Island, formerly a part of Captain Cook Cruises, has transferred to South Sea Cruises, leading to a planned redevelopment poised to elevate Fiji’s tourism offerings. The new direction, supported by local tourism leaders, aims to enhance visitors’ experiences and adapt to the changing demands of the market, signaling a bright future for Fiji’s tourism industry.
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