Sydney Sweeney is making headlines once again, but this time her promotional tactics have drawn scrutiny and potential legal issues. The 28-year-old actress, known for her role in “Euphoria,” reportedly staged a publicity stunt for her upcoming lingerie brand at the iconic Hollywood Sign in Los Angeles, as reported by TMZ.
In a video shared by the outlet, Sweeney is seen, clad in black, climbing a part of the landmark at night while adorning it with bras strung together. She was accompanied by a team, which raises questions about the permissions that were obtained for such an operation.
Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, stated that they had not granted any license or permission for Sweeney’s production, nor was there any prior knowledge of the event. He emphasized that anyone wishing to use the Hollywood Sign for commercial purposes must acquire proper authorization from the Chamber.
While TMZ claims that Sweeney did obtain a permit from FilmLA, there has been no confirmation regarding the Hollywood Chamber’s intention to pursue charges related to trespassing or vandalism. A representative for Sweeney has not yet responded to requests for comments.
This isn’t the first time Sweeney has faced backlash over a campaign. Last summer, she encountered criticism for an American Eagle jeans advertisement perceived by some as racially charged. In an interview, she expressed her surprise at the negative reaction and reiterated her commitment to kindness and bringing people together, stating that she felt it necessary to clarify her stance amidst surrounding negativity.
Following the backlash, American Eagle defended their campaign, asserting that Sweeney’s message was centered around confidence and self-expression rather than any divisive interpretations.
The situation with the Hollywood Sign illustrates the complexities that arise in promotional activities, particularly when they involve iconic symbols. While Sweeney’s intentions may have been to launch her brand creatively, the lack of authorization raises further questions about the boundaries of publicity stunts.
Leave a comment