A significant trend is emerging among women in Fiji who are increasingly finding success in entrepreneurship, particularly in the food business sector. One such inspiring example is Adi Nanise Rokovatu from Delaikuku, who runs a successful cake and snack business that caters to various community events.
At just 40 years old, Adi Nanise started her business after pursuing education in baking and culinary skills. Since its inception, she has gained considerable traction, leading to a steady demand for her cakes and pastries. “Re-entering the market, I was motivated to pursue cake-making and tea catering,” she shared.
Since beginning her entrepreneurial journey in 2020, her ventures, including cookies and pies, have seen resounding success, and she is currently producing a variety of cakes, including popular options like the three-layered cakes and even four-layered ones upon request. She noted that her business has expanded, allowing her to step back a bit from cake production while still maintaining a profitable operation.
In addition to her entrepreneurial efforts, Adi Nanise acknowledges the support of her husband, who continuously encourages her through her business endeavors. Together, they are raising five children while balancing their work and family life.
Adi Nanise expresses her aspirations to establish a dedicated bakery in her community, connecting her culinary skills with a permanent location. She is also actively seeking assistance to help expand her business and secure a better future through her baking.
This story serves as a great reminder of the power of determination and community support. As more women like Adi Nanise step into entrepreneurship, they not only contribute to the economy but also inspire future generations to follow their passions.
In summary, Adi Nanise Rokovatu’s journey exemplifies the growing trend of female entrepreneurship in Fiji, showcasing resilience and the potential for growth in local business ventures. Her story is a hopeful beacon for aspiring entrepreneurs in the region.
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