A new doctoral study by Avelina Rokoduru highlights a significant shift among iTaukei men in Fiji regarding gender-based violence (GBV). Once resistant to discussions about gender and GBV, a growing number of these men are becoming active participants in confronting violence within their communities. This change is particularly evident among men in professional roles or those exposed to advocacy efforts, who are beginning to reconsider their views on masculinity and violence.
Rokoduru’s research, titled “Masculinities and Gender-based Violence (GBV) in Fiji: The Perceptions of iTaukei Men,” reveals that while many male participants initially dismissed gender discussions as irrelevant to iTaukei culture, there is now a recognition among some of the need for change. The study documents a movement where these men use personal reflections and experiences to negotiate their understanding of masculinity, power dynamics, and violence.
One participant articulated his former skepticism, noting how the term “gender” felt like a blame game to him. Yet, alongside this skepticism, there is an acknowledgment that the silence surrounding violence is dangerous, especially given the alarming statistics surrounding domestic violence in Fiji, where issues of emotional and physical abuse are prevalent.
Rokoduru argues that the national response to GBV must incorporate strategies that resonate culturally and include male perspectives to be effective. As these male “negotiated” allies quietly challenge harmful norms, they emerge as critical voices in the national conversation on GBV, pushing for educational initiatives that can reshape perceptions of masculinity.
In the broader context, ongoing discussions among community leaders and governmental representatives underline the urgency for action against GBV. Collaborations, such as those seen in previous initiatives like the National Action Plan to Prevent Violence Against All Women and Girls, reinforce a collective resolve to address this pressing issue.
Overall, the study conveys a hopeful narrative that, despite the deeply rooted challenges of GBV, there is potential for significant cultural transformation in Fiji through continued dialogue and education. As more men engage positively in these discussions, a path toward safer communities and healthier relationships is emerging.

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