The Land Transport Authority (LTA) of Fiji has joined forces with the Accident Compensation Commission Fiji (ACCF) and the Fiji Rugby Union (FRU) to launch a significant four-year initiative aimed at enhancing road safety across the nation. This partnership seeks to combat road accidents and reduce fatalities by promoting adherence to traffic regulations and fostering a culture of road safety among the public.
LTA’s chief executive officer, Irimaia Rokosawa, emphasized the importance of this collaboration in raising awareness and compliance with road safety measures among Fijians. The initiative will capitalize on the influence of rugby players, who are widely respected in Fiji, using their status to inspire community responsibility regarding road safety.
Rokosawa pointed out that sports, particularly rugby, play a vital role in shaping societal attitudes. The partnership was formally acknowledged in an agreement signing event held recently. ACCF executive chairman Maritino Nemani reiterated the collective goal of prioritizing road safety, highlighting that the collaboration aims to nurture a culture of care on the roads.
FRU’s General Manager, Avnil Pratap, expressed his pride in backing this important initiative, noting the commitment of the rugby union toward the health and safety of Fijians, both on and off the field. He stated that rugby players serve as role models, and their influence can effectively drive positive change in road behavior.
This partnership aligns with the broader strategy of LTA to engage with corporate bodies and organizations that share the vision for safer roads in Fiji. As the country continues to confront challenges related to reckless driving and pedestrian safety, this collaboration stands as a beacon of hope for creating a safer road environment for all.
The emergence of this partnership is promising, showcasing the power of community and sports in addressing critical societal issues. By leveraging the impact of rugby, the initiative not only aims to reduce accidents but also fosters a lasting culture of responsibility among Fijian road users.
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