Market vendors at the Lautoka market are experiencing a notable decline in sales as customer foot traffic has dwindled significantly in the days following Christmas. Usman Ali, a veteran vendor with over 30 years of experience, noted the stark contrast in business activity, describing the current period as “a bit slack.” He observed, “On Christmas Eve, business was good and we were able to sell vegetables to many customers. Nowadays it is very slow,” speculating that reduced consumer spending might be the culprit.
Ali raised concerns about escalating costs when sourcing produce from suppliers in Monasavu, stating, “I buy a bag of vegetables for between $30 and $40,” indicating pressure on vendors as they strive to maintain affordability while managing expenses. Weather conditions also play a key role, influencing the availability of fresh produce.
Fruit seller Lusia Biauvere echoed these sentiments, sharing that customer turnout has significantly dropped after the holiday week. Her stand, which offers a variety of fruits including apples, bananas, and watermelons, has been impacted since Christmas, with fewer people visiting the market: “Business was good during Christmas, but after that not many people come around.”
Damyati Naidu, another market vendor from Tomuka, Lautoka, expressed similar frustrations, stating sales have been low since the festive period. Despite being present during the peak holiday sales, she lamented, “We are not selling much each day, and it is very hard for us,” leading her to reduce prices in a bid to boost sales.
Kaliappa Naidu, a vegetable seller, highlighted the increased competition for customers, noting, “Sales are down and business is not good because many vendors are selling the same vegetables at different prices.” He shared that previously popular items, like tomatoes, are seeing much lower prices in an effort to attract buyers.
As vendors navigate this challenging period, it remains to be seen how they will adapt to the shifting market dynamics, but their resilience and dedication to their craft reflect a steadfast commitment to their livelihoods.

Leave a comment