Pacific Trade Ministers have expressed their support for the draft Kava Declaration, a significant measure aimed at protecting kava’s cultural and economic significance in the region. This endorsement took place during the Pacific ACP and Forum Trade Ministers Meeting held in Suva last week, with Fiji’s Deputy Prime Minister Manoa Kamikamica highlighting the importance of safeguarding kava’s traditional roots while enhancing its brand value through legal protections and geographical indications.
In line with this, the ministers established a technical working group to determine specific next steps for both national and international Geographic Indication (GI) registrations. Kamikamica articulated that this initiative is a reflection of the Pacific’s commitment to cultural preservation, economic empowerment, and strengthening regional identity facilitated by trade cooperation.
Furthermore, the ministers reiterated their commitment to the 2050 Strategy for the Blue Pacific Continent, emphasizing the need for enhanced regional coordination to improve trade, promote mobility, and deliver better health outcomes. Recognizing the pivotal role of labor mobility as an economic driver, they agreed to finalize non-binding Pacific Regional Labour Mobility Principles for endorsement by regional leaders.
The ministers also endorsed the Pacific Aid-for-Trade Strategy for 2026–2030, which emphasizes digital trade and trade facilitation as critical areas poised to unlock new markets and foster economic resilience.
Previous discussions have underscored the rising global interest in kava, particularly in the United States, highlighting the challenges and opportunities this trend presents. For instance, Minister Vatimi Rayalu of Fiji has previously emphasized initiatives aiming to position Fiji at the forefront of the kava industry while ensuring adherence to international safety and quality standards.
This ongoing development illustrates a hopeful trajectory for the kava industry within the Pacific, with collaborative efforts between nations promising to yield both economic and cultural advantages, thereby ensuring that kava continues to thrive and uphold its significance in future markets.
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