The Nasinu Town Council is taking significant action to combat the rising issue of illegal dumping in the area. With plans to install 40 high-resolution CCTV cameras at key litter hotspots, the council aims to discourage irresponsible waste disposal that has plagued the district. Special Administrator Salesh Kumar highlighted that despite visible “No Littering” signs and regular waste collection services, some individuals continue to disregard these measures. He expressed his concern over certain culprits traveling from outside the district specifically to dump their rubbish illegally.
This initiative, which is funded by the proceeds from the 2024 Nasinu Festival, is set to focus on some of the most affected areas, reinforcing the message that littering will not be tolerated. The surveillance will serve not only as a deterrent for littering but also aims to tackle other illicit activities, including drug-related crimes, as part of a broader safety strategy.
Parallel sentiments were noted recently by community leaders and residents regarding the importance of behavioral change and civic pride. Previous campaigns have drawn attention to the need for more community engagement around waste management practices. Echoing Kumar’s pleas, Amitesh Deo, founder of the Pacific Recycling Foundation, pointed out the urgent need to address the waste management crisis affecting not just their area but the global community as a whole. Best practices must be implemented as the current culture of cleanup alone is insufficient to create lasting change.
The installation of surveillance cameras highlights not just a reactive measure but a proactive commitment to fostering a sustainable and clean environment in Nasinu. This initiative reflects a growing awareness of the detrimental effects of littering on public health and the local ecosystem and is hoped to inspire similar efforts across Fiji.
Community cooperation, a shared sense of responsibility, and a cultural shift toward environmental stewardship are crucial for cultivating a cleaner and safer Nasinu for future generations. With ongoing efforts aimed at education and engagement regarding waste disposal, there is a hopeful outlook for improved cleanliness and environmental pride in the region.

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