The Fiji Football Association has announced a new partnership with Extra Supermarket to enhance grassroots football and promote various local teams and tournaments. Extra Supermarket, a long-term supporter of Fiji’s football scene, is set to provide both financial sponsorship and community initiatives aimed at nurturing the sport.
Lailanie Burnes, the Chief Marketing Officer of Extra Supermarket, believes in the transformative power of football beyond just the game itself. She underscored how football instills valuable traits such as character, resilience, and leadership, equipping young players with critical life skills. This partnership signals a strong commitment to developing local talent and building community through sports.
Rajesh Patel, President of Fiji FA, commended Extra Supermarket for their dedication, emphasizing the significance of community backing in advancing football in Fiji. An exciting aspect of this partnership is that Extra Supermarket will obtain the official naming rights for key competitions starting in 2025, a move that solidifies their role in the development of the sport.
This collaboration builds on Extra Supermarket’s previous, extensive sponsorship that includes support for many leagues and events, such as the Extra Premier League and youth competitions. Their involvement aligns with broader efforts to enhance Fiji’s sports landscape.
The partnership between Fiji FA and Extra Supermarket portrays a promising future for football in Fiji, focusing on community engagement, teamwork, and talent development. It brings hope for young athletes striving to excel in the sport, while also showcasing the positive impact that business-community collaborations can have on youth and society.
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