Homecoming Music Festival 2025 in Nadi to feature Fiji Gold, TRIBE, Rum Co of Fiji and Coca-Cola as beverage line-up
Fiji Gold, TRIBE, Rum Co. of Fiji and Coca-Cola brands will headline the drinks line-up at the three-day Homecoming Music Festival 2025 in Nadi, with Fiji Gold leading the schedule as the local favourite beer. Coca-Cola Europacific Partners Fiji has been named the official beverage partner for the event.
Homecoming organizers say the festival has grown into one of Fiji’s most anticipated cultural celebrations, drawing attendees from across the Pacific. This year’s programme is expected to attract more than 60,000 people over three days, a remarkable turnout in a country with a population estimated at around 900,000.
A highlight of the 2025 edition will be a special tribute to the late George “Fiji” Veikoso, recognizing his vision in creating a platform that celebrates Pacific talent and his lasting influence on the region’s music scene. Festival-goers can look forward to a wide range of refreshing beverages throughout the venue.
Fiji Gold beer has been brewed locally for more than 30 years and is set to headline at branded bars with exclusive promotions. TRIBE, Fiji’s leading ready-to-drink vodka, has a refreshed look and is now available in cans across all four bold flavors, inviting guests to “Find Their TRIBE” at the festival. Rum Co. of Fiji will feature in the VVIP area with its premium, hand-crafted rums, while Coca-Cola, Fanta, Sprite and other global favourites will be served throughout the grounds. Coca-Cola Europacific Partners Fiji will also host the Coca-Cola Food Fest inside the festival site, offering food vendors, seating areas and a lively atmosphere to help guests relax, connect and recharge between acts.
Ryan Mahoney, Commercial Director of Coca-Cola Europacific Partners Fiji, said Homecoming is more than just a music festival—it’s a celebration of culture, community and connection. He added that the company is proud to showcase locally made brands on a stage that honors George “Fiji” Veikoso’s contribution to Pacific music, and that Homecoming Music Festival 2025 promises three days of live performances, great food, iconic beverages and a sense of togetherness.
Commentary and context:
– The Homecoming festival has a track record of drawing large crowds and boosting local business and tourism. Past events have highlighted the role of music in cultural exchange and have driven hotel occupancy and visitor activity in Nadi.
– The collaboration with global brands like Coca-Cola alongside local beverage producers underscores Fiji’s growing festival economy and its appeal to both residents and travelers.
– By paying tribute to a regional music icon, the festival reinforces its identity as a celebration of Pacific heritage as well as contemporary artistry.
Summary:
The Homecoming Music Festival 2025 in Nadi will feature a prominent beverage line-up headed by Fiji Gold, with TRIBE, Rum Co of Fiji and Coca-Cola brands featured across the festival. A tribute to the late George Veikoso will open the program, as organizers anticipate more than 60,000 attendees over three days, highlighting the festival’s cultural impact and its potential to boost tourism and local businesses.
Additional notes:
– This event continues to position Fiji as a destination for large-scale music festivals in the Pacific, leveraging partnerships with iconic brands to enhance the guest experience.
– For attendees, plan for multiple beverage stations, the Coca-Cola Food Fest experience, and the chance to explore a mix of local and international flavors alongside live performances.
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