Counterfeit products are increasingly raising alarms in Fiji’s markets, prompting authorities to warn consumers that they may be unwittingly purchasing fake merchandise. The Consumer Council of Fiji has highlighted a concerning trend wherein counterfeit items are widely available, yet very few consumers are filing complaints about their experiences.
Seema Shandil, Chief Executive of the council, pointed out that many shoppers find it challenging to differentiate between authentic and counterfeit products. This confusion makes them susceptible to buying substandard and misleading merchandise. She emphasized that consumers have the right to receive quality products, regardless of the amount they spend.
“Even if you spend a dollar on an item, you have the right to receive a product of acceptable quality, because that is the expectation when you pay for it,” Shandil stated. This assertion underscores the inherent consumer right to quality, which is often overlooked when faced with counterfeit goods.
Shandil also noted that the problem of counterfeit goods extends beyond electronics and encompasses everyday items like clothing and cosmetics. “We are seeing counterfeit cosmetics and clothes. They may claim to be branded products, but when you look closely, they are fake versions of original items being sold in the markets,” she explained.
In light of these issues, Shandil is calling on shoppers to take action by reporting any suspected counterfeit products. She believes that consumer vigilance is essential in safeguarding rights and fostering accountability in the marketplace. By raising awareness and encouraging proactive reporting, there is hope that consumers can navigate the market more safely and confidently, ultimately leading to a reduction in counterfeit sales. This collective effort can strengthen consumer rights and contribute to healthier markets in Fiji.
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