The Hibiscus Festival, which first took place in Suva, was designed to infuse the city with excitement, drawing inspiration from Honolulu’s Miss Aloha Month. This was highlighted in a report from The Fiji Times on August 20, 1990, emphasizing the festival’s origins in 1956.
The inaugural event, organized by the Jaycees, showcased a diverse array of participants from all ethnic backgrounds in Fiji. Susan Curtis, a hostess with White’s Travel Service, humorously secured second place despite her frequent travels to Viti Levu. The title of winner went to Liebling Hoeflich, an 18-year-old telephone operator, who was awarded a trip to Sydney, while Lydia Pickering received third place and a trip to Levuka.
Community support was palpable during the festival, with lively stalls and locals proudly wearing Bula shirts, even amidst government directives for more formal attire. Notably, Governor Sir Ronald Garvey joined in on the Bula shirt trend, bringing a touch of rebellion and charm to the celebrations.
The day’s activities included entertaining events such as a soap-box derby and a wheelbarrow race, which provided plenty of enjoyment without serious accidents. Though the Jaycees faced a minor financial setback, the festival ultimately became the foundation for what has transformed into Fiji’s largest charity fundraiser, developing into an important annual event held at Suva’s Albert Park.
While the original Bula shirt competition has diminished over time, it remains a colorful reminder of the festival’s vibrant beginnings and its capacity to foster community spirit. The article from 1990 serves as a reflection for the people of Fiji on the evolution of the Hibiscus Festival throughout the years.