Farmers in Fiji’s Northern Division are being encouraged to diversify their agricultural practices by moving away from traditional crops towards high-value, self-sustaining products. This initiative aims to enhance incomes, promote self-reliance, and facilitate long-term rural development.
Arthur Mills, a respected organic farmer and trainer from Mudrenicagi Farm in Bua, has highlighted that many rural communities are still predominantly reliant on growing dalo and yaqona. He believes that these crops have not adapted to market demands, limiting their potential for growth over the years. According to Mills, emerging crops such as vanilla and cocoa are not only gaining popularity but also commanding higher prices in the market, yet many younger farmers are overlooking these opportunities.
Mills stated, “In most villages and rural communities, there are only two or three farming products, and these are the same ones our grandparents and parents relied on. I’m not saying it’s bad, but there is little progress. It’s time we explore other high-value, self-sustaining products like cocoa, vanilla, coffee, and honey, which have much higher market value.”
In addition, Mills challenges the stereotype that iTaukei communities are living below the poverty line. He points out that such views often disregard the land ownership and natural resources available in rural areas, suggesting that these resources can be harnessed to improve livelihoods.
As the call for diversification gains traction, agricultural leaders emphasize that skills training, innovation, and exploration of alternative crops are essential for building a resilient and sustainable rural economy in the Northern Division. Moving towards a more varied agricultural landscape not only promises economic benefits but also fosters greater self-sufficiency within these communities.
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