The Coronavirus pandemic posed significant challenges for many, but for Nitika Devi in Waiqele, Labasa, it marked the beginning of a remarkable journey. In 2019, she launched her online clothing business, Nitika’s Unique Apparel, on Facebook, allowing her to reach customers despite restrictions on social gatherings.
This entrepreneurial endeavor did not come without hurdles. The 33-year-old mother of two initially faced difficulties due to movement restrictions during the pandemic. However, amid these challenges, she decided to broaden her horizons by pursuing a Diploma in Early Childhood Education at the University of the South Pacific in 2020. Although she did not secure a teaching position with the Ministry of Education, Ms. Devi remained committed to her business aspirations.
Her story took a positive turn when her husband accepted a job in Savusavu, leading the family to move, which coincidentally helped her business flourish. Drawing on her past experiences of helping her father, Jamuna Prasad, sell produce at the Labasa Market, Ms. Devi harnessed valuable skills and knowledge that contributed to her success.
Recently, after six years of perseverance, she proudly opened a physical store on the first floor of a building that houses the RB Patel Supermarket in Labasa, investing $25,000 in her vision. Ms. Devi encourages young mothers to leverage their education to embark on their own entrepreneurial journeys and emphasizes the importance of support from family and friends in her success.
“I thank my customers for believing in my small business,” she expressed, reflecting a positive outlook on her journey and an inspiring message for other aspiring entrepreneurs.
This story highlights the transformative power of resilience and education in the face of adversity, serving as a beacon of hope for others pursuing their dreams.
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