Fiji’s turmeric export revenues have reached a notable $25.2 million in 2024, marking the highest figures seen in the last 12 years, according to Principal Agricultural Officer North, Sujendra Prasad. This information was shared during the Public Service celebration at Lions Park in Labasa.
Mr. Prasad emphasized the lucrative potential of turmeric, which is increasingly becoming an appealing alternative to traditional crops like sugarcane, kava, and dalo. He encouraged farmers to consider turmeric farming, given the expanding market opportunities for export. The Ministry of Agriculture is committed to supporting new turmeric farmers and assisting those looking to tap into overseas markets.
Local vendor Amrika Prasad echoed the sentiment, highlighting the importance of diversifying income sources among farmers rather than relying solely on monocropping. Assistant Minister for Agriculture, Tomasi Tunabuna, also stressed the need for diversification as a means to achieve financial sustainability. He noted that mushroom farming is gaining traction, with training previously provided to villagers in Nacula to explore this new agricultural avenue.
This robust interest in turmeric reflects a broader trend in Fiji’s agricultural sector, which has seen remarkable growth in exports, especially given that turmeric has become crucial during economic challenges like the COVID-19 pandemic. The government and various stakeholders are optimistic about the potential for significant market expansion, aiming for an ambitious target of $50 million in turmeric exports in the near future.
Overall, the emphasis on turmeric not only signifies a turning point for Fiji’s agricultural practices but also presents a hopeful path toward economic resilience and increased opportunities for local farmers. The support from government initiatives, combined with the cultivation of turmeric and other crops, may lead to a fruitful future for Fiji’s agricultural landscape.
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