International trade is currently in a state of profound uncertainty, primarily due to the tariff policies implemented by former U.S. President Donald Trump. Steven Okun, an international trade expert and CEO of APAC Advisors, shared his insights during a recent visit to Fiji, highlighting how these measures impact nations regardless of their political alignment with the U.S. His comments reflect a growing concern that places smaller economies like Fiji at a significant disadvantage.
Okun emphasized that Trump’s America-first trade policy marks a departure from the long-standing global rules-based trading system. He noted that the U.S. now views trade relationships through a narrow lens focused solely on trade balance, disregarding broader geopolitical contexts. Countries such as Japan and South Korea, which are traditional allies, have suffered from high tariffs purely based on this trade balance criterion. Fiji, similarly, faces the prospect of tariffs simply due to its trade deficit with the U.S.
The looming deadline of August 1, 2025, for implementing reciprocal tariffs against around 90 countries, including Fiji, has raised concerns. These tariffs could reach as high as 32 percent on Fijian exports, posing major challenges for local businesses already cautious due to the unpredictability of U.S. trade policies. Okun commented, “When you can’t know the rules, you can’t invest,” highlighting how this uncertainty stifles economic growth and expansion.
Despite the bleak outlook, there’s cautious optimism for Fiji. Analysts suggest that the nation could leverage strategic negotiations to stabilize trade relations with the U.S. and explore new avenues for economic growth. There’s potential for Pacific nations like Fiji to form regional trading blocs, which could enhance collective bargaining power and create more favorable trade agreements.
In recent discussions, the Fijian government has shown a proactive approach by negotiating a possible Agreement on Reciprocal Trade with the U.S. This adaptive strategy is vital as Fiji navigates these complex global trade dynamics. The resilience displayed by the Fijian government, along with the adaptability of local businesses, may ultimately lead to new opportunities despite the challenges posed by the current trade environment.
Looking forward, there remains a hopeful sentiment that with strategic planning, Fiji and other Pacific nations can work together to not only weather the storm of uncertainties in global trade but potentially emerge stronger and more unified in the international marketplace.

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