Fiji’s Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, recently inaugurated the 2025 Tourism Super Week with the theme “Veisolisoli for Success: Sharing Knowledge, Building Futures.” This event, which is becoming a prominent fixture on the national tourism calendar, has attracted industry professionals from both Fiji and beyond.
In his speech, Gavoka highlighted the significance of veisolisoli, a cherished tradition in Fiji that emphasizes mutual exchange and community support. He expressed that tourism transcends mere business transactions, fostering mentorship between established hoteliers and local entrepreneurs, and creating a familial atmosphere for visitors. “That’s what makes Fiji truly unforgettable,” Gavoka remarked, emphasizing the authentic connections that shape the Fijian hospitality experience.
The Tourism Super Week serves as a platform for knowledge-sharing and innovation, celebrating the warmth and distinctiveness of Fijian tourism on a global scale. This aligns with broader efforts in the tourism sector toward sustainability and community involvement, addressing operational efficiency while minimizing environmental impacts. The initiatives also highlight the economic importance of tourism, which represents about 40% of Fiji’s economy.
This week-long event not only features expert-led workshops and networking opportunities aimed at empowering micro, small, and medium enterprises (MSMEs) but also includes training sessions focused on enhancing the skills of local tour guides. The overarching goal is to equip stakeholders with the necessary tools and resources to thrive in a competitive global tourism landscape.
Furthermore, the incorporation of eco-friendly practices and innovation underscores Fiji’s commitment to promoting responsible tourism. Stakeholders are encouraged to adopt practices that protect the islands’ natural beauty while enhancing the visitor experience, ensuring tourism’s sustainability for future generations.
Overall, the positive outlook for Fiji’s tourism sector points towards a future built on resilience, collaboration, and shared growth. As the industry navigates global challenges, the hopeful message of community involvement and sustainable practices reflects a commitment to safeguarding both economic prosperity and the rich cultural heritage of Fiji.
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